Faculty of Tourism and Hospitality Management




By now, you must have already decided whether you want to enrol at a university or not. The sooner you make a decision about what to study, the greater opportunities for success on both professional and private level are. One of the challenges is to set your life goals. In addition, a degree enables you better career opportunities and more favourable financial options. Today, a degree is a prerequisite, both in terms of adequate business communication and goal achievement.

The choice of faculty is not solely about deciding where to spend the following three or four years, but it could also have a bearing on the course of your life. It is of great importance to choose the programme adequately in order to achieve the desired objectives. Prior to making the final decision, it is essential to make sure that the University you want to enroll is accredited.

Accreditation is a process used to determine whether a higher education institution meets the required standards to perform the job related to studies (bachelor, vocational, specialist, master and doctoral), i.e. whether the study programmes are in accordance with the prescribed standards.

This guide is designed to help you make the right choice timely.


Dear prospective students,

You are faced with an important decision these days. The decision regarding your further education will have an impact on your future professional life and your plans. A university degree is important for the beginning of your career. It says a lot about your educational background and whether you are ready for the next challenge – the job. The degree does say a lot about you, but it also says a lot about us who are supposed to pass the necessary knowledge on to you. Singidunum University is aware that we are partly responsible for your future.

Our goal is that you acquire knowledge and practical skills at the University that will enable you to make and accomplish great plans. To that end, we constantly cooperate with our fellow professors from the country and abroad to make sure that upon graduation you will obtain a degree you will be proud of and appreciated by all future associates.

Welcome to Singidunum University!


Integrated University Singidunum offers the following study programmes:

Faculty of Business in Belgrade

Business Economics

  • Financial Management
  • Accounting, Auditing and Forensics
  • Human Resource Management (HR) and Public Relations Management (PR)

Marketing and Trade

Faculty of Tourism and Hospitality Management

Tourism and Hospitality Management

  • Tourism
  • Hospitality management
  • Gastronomy
  • Tourism and Leisure Management
    (in cooperation with IMC FH Krems University, Austria)

Faculty of Informatics and Computing

Informatics and Computing

Faculty of Technical Science

Engineering Management

  • Industrial Design
  • Quality Management

Electrical Engineering and Computing

  • Computing and Electronics
  • Software Engineering
  • Computer Graphics


Bearing in mind that social, economic and cultural progress relies on development and improvement of higher education system, Singidunum University aims to enable the highest academic standards and offer knowledge and skills in accordance with the needs of the society and planned national development.

Singidunum University offers three-year and four-year bachelor studies, one-year and two-year master studies, as well as three-year PhD studies.

Singidunum University has been awarded accreditation for the realization of bachelor, master and PhD studies within the scientific fields of social, applied and formal sciences. Curricula are in accordance with the principles of the Bologna Declaration through implementation of the European Credit Transfer System (ECTS), contemporary teaching methods and teaching staff evaluation system. Study programmes are adapted to the needs of business environment. The lectures are held in modern premises by 200 renowned professors from the country and abroad. Singidunum University cooperates successfully with numerous higher education institutions from Europe, Asia and the United States. Also, it has established partnerships with the leading Serbian companies.

Practical classes in IT courses are in accordance with the European Computer Driving Licence (ECDL) certification programme which is carried out as a part of European initiative for standardizing information literacy assessment. Singidunum University also offers distance learning, i.e. Distance Learning System (DLS).


All study programmes have been accredited. Singidunum University has a clearly defined Quality Assurance Strategy and our students are actively involved in the continuous process of academic improvement.


Our students are assessed according to the predefined criteria and rules with the procedures being in agreement with the contemporary exam-taking standards.


Lectures and coursebooks are adapted to the modern market requirements. Thus, our students gain theoretical and practical knowledge necessary for finding employment immediately following the graduation.


Modern information system facilitates all the activities involving both the University staff and students.


Singidunum University puts an emphasis on enabling students to gain practical skills. To that end, it cooperates with business organizations and state-owned institutions, thus providing students with better employment opportunities.


Continuous work on establishing international cooperation at all levels facilitates Singidunum University students to participate in student exchange programmes within the European Higher Education Area, which largely increases their chances to find employment in the country and abroad.


Students and parents are able to register exams online, view results of pre-examination activities and exams, keep track of the registered payments, evaluate teaching staff and quality of studies, choose available courses and directly access e-mail.




Before you make the final decision it is very important that you are entirely sure that the University i.e. the Faculty you decided to enroll is accredited. The Commission for Accreditation and Quality Assurance founded by the National Higher Education Council (www.kapk.org) published a document “A guide through accredited programmes of study at higher education institutions in the Republic of Serbia”, where you can see which universities i.e. which faculties have received accreditation. Accreditation is a process which establishes whether a higher education institution meets the standards for conducting study-related activities, i.e. it makes sure that programmes of study are in accordance with the standards. Aside from the process of accreditation, the Ministry of education and science checks the working conditions of the faculty and issues a license. It is of prime importance that the faculty you wish to enroll possesses the Accreditation assurance and license.


Each faculty has its own website where you are able to find a lot of useful information that may be of help when choosing a faculty. Look into the structure of the study programmes, i.e. the courses studied at the individual study programmes and make sure they meet the requirements of your future career. Look into the structure of the teaching staff and associates that lecture at the higher education institution. Carefully read over the news posted on the website and make sure they are up-to-date and diverse. Check whether the website has rulebooks and study instructions, as well as other recommendations that can assure you that the faculty treats its students responsibly and professionally.


You should never make the final choice before visiting the faculty you want to enroll. No matter how well you think you know the faculty you decided to study, you can find a lot by spending several hours at the premises of the faculty, the choice of which your entire life may depend upon. You are advised to bring along a family member, because you may later exchange experiences with him or her. Singidunum University has an “Open door” policy, aimed at receiving new students, which is why you are advised to schedule your appointment in advance. During the visit you will have the opportunity to distinguish between different faculties and only then will you be able to know what the best choice for you is.


Sometimes we make a choice of faculty solely on the basis of prejudice, without having checked them against reality. For example if the short-list of the faculties includes those that either your parents or somebody you know attended, you are advised to check how much things have changed since that time, and see whether, once great faculties, have kept abreast of the times and if they apply modern working methods. If the answer is NO, then it is up to you to choose the faculty that can prepare you for the future, provides practice, in addition to theoretical offers hands-on knowledge, and also motivates you to learn at least two foreign languages, helps you to build up your career and eventually find employment. In addition, inquire about the information system and how administration is organized, whether regular office hours are held and if they organize additional classes. The quality of Singidunum University as the winner of the Brand Leader award 2012 was recognized and assessed by students, partners, business and academic community, and confirmed by the results of independent research. Choose QUALITY!


It is important to check what is included in the price of tuition at some faculties, so that they can plan in advance. At Singidunum University the cost of tuition includes textbooks while trust is also built in such way that the price of tuition remains unchanged from the beginning until the end of studies.


Conduct research, ask questions, check and make sure that the reality is in accordance with what you think. You will hear many people say that at that faculty “nobody studies”, “it’s too hard”, “it’s too expensive” etc. without them actually being familiar with the facts. Don’t accept such generalizations without any proof. It’s very important to inquire about the experiences of students who currently attend this faculty. Look for “a student advisor” at Singidunum University and he will help you find answers to all the questions related to your student life.


After you have explored all options of good-quality education it is time to make a decision. It is important to enroll the faculty which is aware that its teaching staff are partly responsible for your future. The university’s aim should be your acquisition of knowledge and hands-on skills that will enable you to make and achieve great plans.




The Faculty of Tourism and Hospitality Management of Singidunum has been successfully educating professionals for managerial positions in the field of tourism and hotel management for the last 10 years. The Faculty was founded by the regulation of the Ministry of Education and Sports of the Republic of Serbia issued on June 19th and October 6th, 2003. The first generation of students entered the first and the third year of studies in October 2003. The interest in studies has been big ever since, and Singidunum University is the only private university in Serbia which prepares highly qualified staff in the field of tourism and hospitality. Currently, there are 2.300 students studying at the Faculty and the number of those who have graduated so far is 2.250.

Developing its educational activity, Faculty of Tourism and Hospitality Management, as a part of the integrated Singidunum University, got involved in the educational processes which are currently taking place in the whole world. The Faculty and Singidunum University became member of the World Tourist Organization (UNWTO) in 2005 and they got the status of the regional reference library of the UNWTO in 2007.

Singidunum University has been an endeavour of respectable professors from the state universities for more than a decade to implement contemporary standards into higher education.
Also, in 2011 the Faculty was issued a very important certificate called TEDQUAL within the World Tourist Organization which enabled the Faculty and University to organize bachelor and master studies in English. This experience has been very useful for the organization of lectures in cooperation with Krems University (Austria) held in English. This has also been planned for the studies in tourism and hospitality for a group of students from Angola.

The Faculty within the integrated Singidunum University was accredited by the Ministry of Science for scientific research. Extensive cooperation has been established with the similar faculties and universities from Italy, Spain, Switzerland, USA, Slovenia, Macedonia, Montenegro, Bosnia and Herzegovina and other countries. For successful work and distinguished results in the field of higher education and scientific research, the Faculty and University have got many important prizes and awards of the national and regional importance.

Prof. dr Krunoslav Čačić
Faculty of Tourism and Hospitality Management


The objective is that students acquire knowledge and skills necessary in order to work in tourist institutions, government organizations, travel agencies, hotels, restaurants, and other organizations and companies significant for tourism development. Graduated students are presented with numerous possibilities to find a job, not only in tourism and hospitality, but also in fields such as trade, traffic, banking,

insurance, and in big manufacturing companies interested in placing their products by means of tourism. This refers to highly competitive jobs in management, marketing and other business segments. Immediately upon graduation, large number of our students has found jobs in tourism and many other organizations. Many students developed professionally and were promoted to appropriate managerial and high-level positions. Their orientation to further development is reflected in the choice of master and doctoral studies at Singidunum University and at other faculties and universities, including established institutions in developed tourist countries around Europe and world. Upon graduation from the Faculty of Tourism and Hospitality, students obtain a BSc in Economics and in accordance with the Bologna Declaration principles and European Credit Transfer System (ECTS) student is rewarded 240 credits. The academic title Bachelor of Science in Economics is clearly defined and recognized worldwide.

The diploma enables graduated students to use their affiliations and abilities developed and acquired during the studies to successfully find jobs in tourism industry as well as other industries and society in general. Thus the Faculty and the University accomplish the goal to educate professionals in the field of tourism and hospitality that has exceptional potentials in Serbia. Furthermore, there is a significant need for educated professionals of the kind, who would considerably increase competitiveness of domestic tourism both at the international and domestic market and contribute to its additional affirmation and development in general.
Over 10.000 students attend Singidunum University. Integrated University disposes of 20.000 sq metres of premises fitted with all the necessary computer and internet infrastructure, audio, video and other equipment required for conducting teaching activities.


Tourism and Hospitality Management study programme is modelled after programmes from the leading European faculties in the field of tourism and hospitality management and best practices from our country. Lectures, practice and other teaching activities are designed in a way to create highly educated professionals competitive to work in modern business environment. The study programme is unique and by choosing elective courses students are opting for the following:
  • Tourism
  • Hospitality
  • Gastronomy

Lectures are held in modern premises fitted with electronic equipment, a library, a restaurant, parking space and a bank. Apart from being members of well-known renowned international associations or relevant student organisations, students can participate in sport teams that compete in different university leagues. Standards met by teaching staff and all the employees at the University are in accordance with tourism industry demands regarding educating competent and highly motivated professionals for the work in the field. Lecturers who were educated and worked at the established universities in our country and abroad are guarantee that young intellectuals would develop professional and soft skills required for the future.



  • Economics
  • Sociology
  • Economics of Tourism
  • Quantitative Methods
  • Accounting
  • Business Information Technology
  • English Language 1
  • I1 / Second Foreign Language 1
  • Management
  • Marketing
  • I 2 / Elective Course
  • Law with the European Union Law Basics
  • Tourism and Space
  • Services Marketing
  • English Language 2
  • Second Foreign Language 2
  • Hotel Management
  • Management of Travel Agencies and Tour Operators
  • I 3 / Elective course
  • Business Law
  • Information Systems in Tourism and Hospitality Management
  • Marketing in Tourism and Hospitality
  • English Language 3
  • Second Foreign Language 3
  • Vocational Training in the Field of Tourism and Hospitality
  • Basics of Nutrition and Sports
  • Consumer Behaviour and Protection in Tourism
  • I 4 / Elective course
  • I 5 / Elective course
  • I 6 / Elective course
  • English Language 4
  • Second Foreign Language 4
  • Practical Research and Business Skills
Around six thousand students have graduated from Singidunum University so far.


I 1 / Second Foreign Language 1
  • Spanish Language 1
  • Italian Language 1
  • German Language 1
  • Russian Language 1
  • French Language 1
  • Chinese Language 1
I 2 / Elective course
  • Tourism Destination Management
I 3 / Elective course
  • Tourism Financial Management
I 4 / Elective course
  • Natural and Cultural Resources Management
I 5 / Elective course
  • Economic and Financial Analysis in Tourism
I 6 / Elective course
  • Thematic Tourism

Curricula are in accordance with the Bologna Declaration principles through implementation of European Credit Transfer System (ECTS)..


I 1 / Second Foreign Language 1
  • Spanish Language 1
  • Italian Language 1
  • German Language 1
  • Russian Language 1
  • French Language 1
  • Chinese Language 1
I 2 / Elective course
  • Hospitality Human Resource Management
I 3 / Elective course
  • Hospitality Financial Management
I 4 / Elective course
  • Hospitality Planning and Construction Management
I 5 / Elective course
  • Economic and Financial Analysis in Hospitality
I 6 / Elective course
  • Quality Management in Hospitality

I 1 / Second Foreign Language 1
  • Spanish Language 1
  • Italian Language 1
  • German Language 1
  • Russian Language 1
  • French Language 1
  • Chinese Language 1
I 2 / Elective course
  • Tourism Destination Management
  • Hospitality Human Resource Management
I 3 / Elective course
  • Gastronomy
I 4 / Elective course
  • Food Technology
I 5 / Elective course
  • Economic and Financial Analysis in Hospitality
I 6 / Elective course
  • Restaurateurship
Practical classes in IT courses are in accordance with the European Computer Driving Licence (ECDL) certification programme which is carried out as a part of European initiative for standardizing information literacy assessment. Singidunum University also offers distance learning, i.e. Distance Learning System (DLS).



The importance of this study programme can be seen in the fact that there are enormous needs for highly qualified staff in Serbia. Job market which directs students to the jobs in tourism and hospitality represents an important factor for the success of the whole field. The unique study programme with optional courses is realized through the establishment and consistent application of the two big groups of business skills which are intertwined and form the basis of the educational system of the integrated Singidunum University. These are professional business skills, that is expertise, and personal business skills (soft skills).


Expertise above all, involves education of our students in accordance with the needs of the economy, through lectures, exercises and other educational activities. Knowledge, managerial techniques and tools and the knowledge of theoretical and methodological disciplines and methods enable students to get to know market tendencies and relations in tourism, as well as the problems of managing the same.

Foreign languages are the imperative of the successful work in tourism and hospitality. Well-known saying “the number of languages you speak is the number of times you are human” is best understood in this field. Good knowledge of foreign languages enables communication and the establishment of personal competence in professional career. Thus oriented Center for Foreign Languages of Singidunum University provides basis for this field of specialization.

Computer skills and the application of IT technology is the condition for survival and success in the contemporary business. Promotion, sales, but also the flow of goods and services within a contemporary tourist organization (business), management of human resources and financial reporting cannot be imagined nowadays without efficient information system and people who are trained for its usage.
Additional student training is diverse. It refers to specialized certificates related to the usage of the computers (Galileo, Amadeus, Micros Fidelio), as well as to the ability of taking exams for obtaining certificates for foreign languages within the British Council, Goethe Institute, Institute Cervantes, PLIDA, etc. All certificates can be obtained at Singidunum University, which enables students of the Faculty of Tourism and Hospitality Management to extend their knowledge acquired during the lectures by using appropriate literature.

All mentioned forms of knowledge acquisition share the same aim: to provide the quality of the teaching process and education. The quality is in the ability of the Faculty and University to meet the needs and requirements of the students and to establish the atmosphere in which the users of our services will enjoy.


Soft skills include complex knowledge and skills which show the ability of an individual to apply acquired knowledge and accomplish tasks which are characteristic (especially for managers) in contemporary business conditions through intellectual, emotional, social and other components. This kind of business skills should provide development based on knowledge and constant (life-long) learning. Soft skills are especially important in tourism and hospitality because of extreme interpersonality of services, that is, because of interaction between the service provider and recipient, which is constant and based mainly on psychological, sociological and other components.


Soft skills are acquired and learned through:

Student internship is highly developed at the Faculty and Singidunum University. It is realized in tourism economy and other numerous organizations through the training of our students to become acquainted with the contemporary tourism business and find their way in it. Singidunum University has more than 450 signed contracts for cooperation with businesses and organizations in our country and other countries as well, while the Faculty of Tourism and Hospitality Management has signed 230 such contracts. On the basis of tutorial system and doing a particular job in a business, students get a chance to introduce themselves to prospective employers, which proved to be a good opportunity for their inclusion it the work processes in tourism. However, student internship at the Faculty has other forms such as having respectable businessmen and experts as guests on lectures, the participation of our students in numerous manifestations in Belgrade and the whole Serbia (fairs, international cultural, sport and other manifestations) and study tours which are organized annually. One of the especially important study tours is a trip of the final year students to the biggest world tourism stock market – Berlin stock market, etc.

Soft skills as a part of the curricula. Soft skills are significant for each and every prospective economist and their work in tourism industry. They include wide range of psychological components that every student requires for successful business communication and managing situations in the industry. Namely, they imply one should consider ethics in business, i.e. privacy and discretion when it comes to dealing with information on consumers or suppliers and partners; responsibility they have towards guests, their own institution and society in general. It is also important to learn how to manage potential conflicts within the organisation; how to motivate their employees; how to manage stress inherent in modern environment; to constantly strive for team work and to bear in mind that all above mentioned is for the purpose of meeting the needs of tourism consumers with whom they would constantly work upon completion of the studies.

Career Development Centre , that functions within Singidunum University helps students additionally develop and perfect soft skills. The career choice and career management skills are of great importance for their work and life in general. Help in decision-making process relating to their prospective careers, as well as directing students towards areas of interest in which they could use their skills in the best way is of extreme significance for them and their life and professional orienteering.


Upon graduation:

According to the survey conducted among graduated students who are members of Singidunum University ALUMNI Association, the students of the given study programme can apply for the following job positions:


  • Hotel General Manager
  • Assistant General Manager
  • Front Office Manager
  • Marketing Manager
  • PR Manager
  • HR Manager
  • Food and Beverage (F&B) Manager
  • Planning and Analysis Manager
  • Sales and Procurement Manager
  • Hotel Internal Control Manager
  • Hotel Internal Audit Manager
  • Travel Agency Operation Manager (central booking, package arrangement, etc.) or its organizational units
  • Head of Travel Agency Sector (congress tourism, spa tourism, adventure tourism, youth tourism, etc.)
  • Travel Agency Marketing Manager
  • Travel Agency Sales Manager
  • Travel Agency Call Centre Manager
  • Online Marketing Manager
  • Manager of Rent-a-Car Agency or its organizational units
  • Airline Manager
  • Catering Manager
  • Global Distribution Systems Manager
  • Cruise Company Manager
  • Wellness Centre Manager
  • Executive in Tourism Organisation and its sectors
  • Convention Bureau Manager
  • National Park Manager
  • Aqua Park Manager
  • Theme Park Manager
  • Tourism Sector Executive within transport company
  • Commercial Operations Executive within transport company
  • Tourism Attractions Manager
  • Ethno Village Manager
  • Corporate Travel Manager
  • Destination Manager
  • Research Analyst in tourism and related enterprisers and other organisations
  • Associate for tourism related issues in public sector
  • Business Coordinator in organisations and public sector institutions
  • Public Event Organiser (trades, music, sports and other manifestations)
  • Teacher in appropriate vocational schools


Find out about the University


Starting from October 2013 till July 2014, Singidunum University opens its doors to prospective students and their parents. During the visit, high-school students can find out all about the University, its faculties, programmes, teaching staff, organization, lectures, student life, etc. They can also see the University facilities and meet the University academic staff and students. During the open days, high-school students are welcomed by our professors and current students. The visit itself can be arranged by e-mail: otvorenavrata@singidunum.ac.rs or by phone +381 11 3094 094.


“Graduating Students Days” is an event traditionally held at Singidunum University with the aim of further educating high-school graduating students through useful lectures delivered by the University professors, as well as new experiences exchanged between prospective and current students. The lectures relate to current topics, such as: motivation, career development, technology development, healthy diet or some specialized topics. More than two thousand high-school graduating students have attended this event so far. Prospective students can visit the website www.upis.singidunum.ac.rs and by following the link “Graduating Students Days”, they can get informed about the current lectures and apply for them. Application can also be done by phone: +381 11 3094 094.


Counsellor students can advise you on all the issues regarding student life, classes, as well as other issues about student activities at the University. Their role is to help prospective students resolve their dilemmas about the choice of faculty or programmes, and share their experiences concerning studies, internship, career development, etc. Counsellor students can also answer questions about the programmes and help design study plans depending on specific personal needs and interests. The link “Counsellor Student”, which can be found on website www.upis.singidunum.ac.rs, helps prospective students meet their colleagues and contact them by e-mail or in person.


The University website www.upis.singidunum.ac.rs is the place where prospective students can find all the information they need to decide which faculty they want to enrol, and find out about all studying options offered by the University.


Singidunum University Students Service has Admission Office for Prospective Students where all the interested can get necessary information on studies, programmes, internship, career development, payment options, and information relevant when choosing which faculty and programme to enrol. Office number: +381 11 3094 094.


Attending regular lectures delivered by our professors is one of the best ways in which prospective students can gain an insight into studying processes at Singidunum University. In order to attend some of the lectures, students can apply by phone: +381 11 3094 094.


Professors from Singidunum University have given over a thousand lectures and paid visits to as many high schools around Serbia so far. The lectures are organized at high-school students and teachers’ request. Topics include, but are not limited to: motivation, career development, technology development, healthy diet, or specialized topics. High-school students can ask their teachers when the lectures would be held in their school.



If you want to attend a Singidunum University programme, you need to follow these 7 steps:


You can apply for university ENROLMENT by visiting our website www.upis.singidunum.ac.rs and choosing ONLINE APPLICATION. Once you have filled in the application form, you get a number which is the username for logging in and your personal identification (JMBG) number is your password.


You can log in to our application with your username and password. Once you have logged in, you can opt for the study programme and download the files. If you have chosen any of the following study programmes: BUSINESS ECONOMICS, MARKETING AND TRADE, TOURISM AND HOSPITALITY MANAGEMENT, ENGINEERING MANAGEMENT your entrance examination will be in the form of an interview.

Upon having successfully completed the APPLICATION procedure, the candidate gets “Interview topics” by email. These topics are to be discussed during the entrance examination.

If you have chosen between the following study programmes INFORMATICS AND COMPUTING or ELECTRICAL ENGINEERING AND COMPUTING, the entrance examination is done in the form of a test and an interview. The candidate’s knowledge acquired from materials in preparation files is tested in electronic classrooms. The test is followed by an interview. At the interview, the candidate discusses their interests and reasons for enrolling at the chosen faculty.


Entrance exams for Business Economics, Marketing and Trade, Informatics and Computing, Engineering Management, and Electrical Engineering and Computing start in March 2014 and will be held every Saturday according to the schedule posted on the University website. Entrance exams for Tourism and Hospitality Management start in April 2014 and will be organized according to the schedule posted on our website.


The candidate can sign a pre-contract once they pass the entrance exam till the moment the enrolment quota is reached. By paying 10% of the overall tuition fee and signing the pre-contract, the candidates are guaranteed a place at Singidunum University.


The final ranking list is posted on the University website based on the entrance exam results and high school GPA.


High school diploma and certificates for all 4 high school grades (originals or certified copies), 2 photos 3.5 x 4.5 cm, tuition fee payment proof and a birth certificate are required for the enrolment.


Student ID number is collected on the day of enrolment.



Danijelova 32, 11000 Belgrade, Serbia Kumodraška 261a, 11000 Belgrade, Serbia

Phone: 011/30 94 094, 30 93 207, 30 93 220
Fax: 011/30 93 294
Email: office@singidunum.ac.rs


Bulevar Mihajla Pupina 4a, 210000 Novi Sad

Phone: 021/662 19 00
Cell phone: 065/808 31 51
Email: novisad@singidunum.ac.rs


Nikole Pašića 28, 18000 Niš, Serbia

Phone: 018/20 83 00; 20 83 01
Fax: 018/20 83 01
Email: centarnis@singidunum.ac.rs